Online Marketing Manager
Affiliates Management – Tie-up with new vendors, negotiate with them & maintain relationships. Responsible for getting the maximum revenue from affiliate channel.
Retargeting –Facebook & Google retargeting in order to get maximum ROI from the customers who visited our website. Also initiated integration with retargeting vendors like Criteo & RTB house, in order to get maximum revenue.
Email Marketing – Monitor overall email activity for customers, leads & triggered mailers. Recently I have started targeting the right customers depending on their purchase activity, so, the open rates have increased from 2% to 7%.